Nike built a customized SMS marketing campaign that alerts consumers about upcoming product releases.

Nike built a customized SMS marketing campaign that alerts
consumers about upcoming product releases.

The Problem

Nike’s North America (NA) Brand Team coordinates product awareness on their website and inside their mobile app. With the use of SMS marketing, they drive customers to to raise awareness about product.

Nike’s NA Brand Team was faced with unforeseen policy changes at Nike which created the opportunity to seek out support with their SMS campaigns. Nike’s timeline was tight and scheduled to be completed within 2 weeks of initial contact, as well as over a holiday.