Laundry Service App Case Study


Enabling a start up in stealth mode to revolutionize laundry service – Impekable created an intuitive solution for a startup to make on demand laundry services more accessible through use of a mobile app design and development.

NodeJS, React


Product Management
Product Strategy
UI Design
UX Design

Laundry Service Startup

Our client was intending to set up a centralized and on-demand laundry service that will completely change the way the world does their laundry.

The vision is to provide a technology led and eco-friendly laundry option available to everyone.
Subscribers can have their laundry picked up, washed, dried, and folded without ever leaving their home.

The Problem

  1. This startup had capital constraints to set up their own laundry service, delivery and the technology solution. 
  2. The startup reached out to Impekable to build an end-end mobile platform over a 12 month period with the first facility in mid-west. 

The Solution

  1. Business and product strategy by adopting a lean approach that will generate ROI faster
  2. Based on research (primary and secondary) and sound financial analysis by Impekable, a revised business solution was developed where
    1. Strategy was reset from building facility to acquiring facility
    2. Product Strategy was pivoted from Mobile App first to Web app first
    3. The first launch was brought forward from 12 months to 3 months

The Outcome

The business is set to generate revenue in 5 months 

and reduce time to profitability from over 5 years to under 2 years.



De risk the business idea

  • Validate the market need & the financials
  • Formulate the financial business model and metrics


Soft launch one customer

  • Build an MVP
  • Build "working slices" of production ready software every week
  • Evolve architecture & validate through research


Additional facilities and cities

  • Add additional features, channels
  • Scale platform from infrastructure to application

Open Launch

Public Launch

  • Open up for public
  • Support marketing initiatives

Closed Launch

Restricted Launch for friends and family

  • Launch the product with the facility
  • Address all feedback from the trials

Key Features of the Application

The web app designed and developed includes several standout features.

& driver tracking

Transparency & communication while 

on the move

Laundry Scheduling

Pick up slots that suit customer’s schedules & express laundry options

& Ad-hoc options

Customers can subscribe for a cost effective laundry service or purchase an ad-hoc service

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