Nike NofyMe Campaigns
Nike built a customized SMS marketing campaign that alerts
consumers about upcoming product releases.
The Problem
Nike’s North America (NA) Brand Team coordinates product awareness on their website and inside their mobile app. With the use of SMS marketing, they drive customers to Nike.com to raise awareness about product.
Nike’s NA Brand Team was faced with unforeseen policy changes at Nike which created the opportunity to seek out support with their SMS campaigns. Nike’s timeline was tight and scheduled to be completed within 2 weeks of initial contact, as well as over a holiday.
The Solution
Impekable worked diligently to provide the right solution to Nike’s NA Brand Team. Our experts designed and built an customized SMS marketing campaign that allows customers to click Notify Me, enter information such as phone number, email address, shoe size and more. NofyMe also alerts consumers that opt-in based on interests, and be the first to know when the products are available.
The Results
Nike’s first campaign received 80,000 page views, 23,000 customer notification sign ups, and grossed over 6 figures of income. Since then, Nike has repeatedly engaged with us for support on additional SMS campaigns and to date have partnered with them on 10+ SMS campaigns.
“We’re very happy with Nike’s Notify Me marketing campaign. It has generated as much as 400% more revenue compared to other efforts.”
-Amanda Lathrop
Digital brand program manager at Nike
