Laundry Service App Case Study
About
Enabling a start up in stealth mode to revolutionize laundry service – Impekable created an intuitive solution for a startup to make on demand laundry services more accessible through use of a mobile app design and development.
Laundry Service Startup
Our client was intending to set up a centralized and on-demand laundry service that will completely change the way the world does their laundry.
The vision is to provide a technology led and eco-friendly laundry option available to everyone.
Subscribers can have their laundry picked up, washed, dried, and folded without ever leaving their home.
The Problem
This startup had capital constraints to set up their own laundry service, delivery and the technology solution.
The startup reached out to Impekable to build an end-end mobile platform over a 12 month period with the first facility in mid-west.
The Solution
Business and product strategy by adopting a lean approach that will generate ROI faster
Based on research (primary and secondary) and sound financial analysis by Impekable, a revised business solution was developed where
Strategy was reset from building facility to acquiring facility
Product Strategy was pivoted from Mobile App first to Web app first
The first launch was brought forward from 12 months to 3 months
The Outcome
The business is set to generate revenue in 5 months and reduce time to profitability from over 5 years to under 2 years.
Our Strategy
Discovery
De risk the business idea
Validate the market need & the financials
Formulate the financial business model and metrics
Trial
Soft launch one customer
Build an MVP
Build "working slices" of production ready software every week
Evolve architecture & validate through research
Closed Launch
Restricted Launch for friends and family
Launch the product with the facility
Address all feedback from the trials
Open Launch
Public Launch
Open up for public
Support marketing initiatives
Scale
Additional facilities and cities
Add additional features, channels
Scale platform from infrastructure to application
Key Features of the Application
The web app designed and developed includes several standout features.
Notifications & driver tracking
Transparency & communication while on the move
Laundry Scheduling
Pick up slots that suit customer’s schedules & express laundry options
Subscription & Ad-hoc options
Customers can subscribe for a cost effective laundry service or purchase an ad-hoc service
