Designing Twilio’s Online Partner Directory: The Twilio Partner Showcase

An online directory where customers can explore a wide variety of Twilio partners to help build the best communication systems for their business.

The Problem

As a leader in the cloud communications industry, Twilio has an extensive network of partners that startups to global enterprises can leverage to help bring their communication systems to life. With their growing partner ecosystem, Twilio was in need of a professional and user-friendly website to help their customers find the right partner to assist in meeting their business needs. The company desired to provide a first-class Partner Showcase that served the needs of multiple stakeholder types, including customers, developers, partners of all types, Twilio employees, and industry analysts.


A Twilio Partner Showcase was already in existence but did little to highlight its growing partner ecosystem or serve as a resource for customers who wanted to find Twilio experts and do more with its product. The biggest pain point in the original showcase was the lack of searchability, filtering, or sorting options. If customers didn’t know what type of solution they were looking for, it was difficult to find the right partners. As a result, Twilio needed a world-class Partner Showcase that would inspire, set industry standards, and become a beacon among other industry showcases.

The Solution

Impekable used industry best practices and years of acquired knowledge and experience to create new iterations for Twilio’s showcase. They identified what was working, was not working, and consistently consulted with Twilio’s engineering team to ensure everything that would be proposed could successfully be performed. Impekable provided multiple options for solutions and Twilio chose the one that would best suit their needs and timeline.

When the final solution was chosen, it enhanced the Partnership Showcase by adding sorting and filtering options, such as by location, industry, certification, and more.  The individual partner pages used to be text-heavy and didn’t clearly highlight partner benefits and specializations.  Impkebale’s solution modernized these web pages by making them visually appealing, customizable to clearly highlight their specialties, and adding category tags.  Impekable created a UI Design Kit in Adobe XD in the final hand-off so that Twilio’s engineering team could continue to easily add new, uniformed web pages to the showcase for companies joining their growing list of partners.


The Results

Impekable visualized, designed, and delivered the new showcase website to Twilio in 3 months (200 hours). Since deployment, Twilio has seen higher engagement with the Partner Showcase website due to the new intuitive design and features. Impekable’s UI Design Kit via Adobe XD has helped increase productivity by 55% for Twilio’s engineering team when adding new partners to the showcase.

Impekable’s design efforts for the Twilio Partner Showcase have been recognized and awarded in the 2022 Muse Creative Awards.



Communications Systems


Technology partner:
Adobe XD

Project Start Date:

June 2021

Project Launch Date:

August 2021

Services Provided:

  • Inspiration / Competitor Moodboard
  • Information Architecture
  • Wireframing
  • UI Kit & Design Component File
  • High Fidelity Designs
  • Clickable Prototype

“It is always a pleasure to work with Impekable and we are honored to call them a trusted partner and agency we continue to work with. They were able to meet our hard deadline and provided us with a modern, world-class Partner Showcase design.”

- Executive at Twilio